MasterCard's Global Marketing Center: A Crafter CMS and Alfresco Case Study

MasterCard's Global Marketing Center: A Crafter CMS and Alfresco Case Study

This case study illustrates how the Global B2B Digital Marketing team at MasterCard replaced dozens of fragmented regional websites with a strategic, centralized global platform built with Crafter CMS and Alfresco's enterprise content repository. The solution is implemented with Crafter Studio for content authoring and review and Crafter Engine to provide a high performance, dynamic content delivery platform. The solution benefits from Alfresco's content services for managing both Web content and documents, implementing complex workflows, and authoring search. 

  • Created by:

    Crafter Software

  • Tags:

    Case Study, Employee Experience, Portals

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